Vivek Loganathan is a trailblazer in Growth and performance Marketing, with over 14 years of experience driving growth for some of India’s most renowned brands. As the EVP of Growth and Paid Media at Social Beat, India’s leading digital marketing agency, he leads performance marketing and growth initiatives across South India and manages teams in Bangalore and Chennai. His ability to integrate data-driven insights with innovative marketing strategies has helped transform businesses, ensuring measurable success and sustained growth.
Vivek’s expertise lies in leveraging analytics to craft high-impact strategies that deliver exceptional results. His passion for performance marketing has helped him scale brands across diverse industries, including real estate, FMCG, online retail, medical, BFSI, and fintech. He has played a pivotal role in accelerating digital success for marquee names such as Fortune Oils, Casagrand, Sun Network , Niyo Global, Sundaram Mutual, Prestige Constructions, Aravind Brands (Nnnow), and G Square, among others. His strategic approach combines creativity with data analytics, ensuring that brands not only engage effectively with their audience but also achieve superior ROI.
An ardent believer in the power of growth media and programmatic advertising, Vivek stays ahead of the curve by continuously adapting to the ever-evolving digital ecosystem. He actively explores emerging ad technologies and platforms, ensuring that his clients always maintain a competitive edge in the dynamic digital landscape. His proficiency in paid media, automation, and AI-driven marketing solutions allows brands to maximize their advertising potential while optimizing budgets efficiently.
Beyond his technical prowess, Vivek is also a mentor and industry thought leader. He frequently shares insights on digital transformation, consumer behaviour trends, and the future of digital advertising through workshops and speaking engagements. His relentless drive and strategic prowess were recently recognized when he was honoured with the prestigious ‘40 Under 40’ Business Mint Award in the Digital Marketing Strategist category. This accolade cements his reputation as a leader in the industry, inspiring professionals and brands alike to embrace innovation and data-centric marketing approaches.
With a career built on excellence, innovation, and a passion for results, Vivek continues to redefine digital marketing, proving that the right blend of data, creativity, and strategy can propel brands to new heights of success.
