Rajeev Kumar (Rastogi) is a powerhouse in the motion pictures and film industry, seamlessly blending creativity with sharp business acumen. From his early days as a post-production professional to setting up and successfully running multiple VFX houses, Rajeev has always been a step ahead in the industry. As the Chief Business Officer and Founder of White Frames Technology LLP, he has been instrumental in transforming the visual effects landscape, pioneering cost models, and restructuring production pipelines that redefine efficiency and execution. He was the first to establish a clear segregation between Production and Execution in VFX, setting new benchmarks for the industry.
With an illustrious career spanning over a decade and a half, Rajeev’s filmography boasts an impressive 140+ projects, covering Bollywood blockbusters and Hollywood epics. His expertise has been sought after by top production houses, having served as a VFX Producer for Ashutosh Gowariker and consulting Excel Entertainment for over five years, where he delivered more than 15 high-profile projects. His ability to balance VFX costs while maintaining uncompromised quality has made him an indispensable force in the industry.
Rajeev’s leadership extends beyond production floors; as a former COO, he masterfully managed business operations, finances, and strategic partnerships, driving organizational growth. His tenure as a Board of Managers member at the Visual Effects Society, India Chapter, underscores his industry influence. His commitment to nurturing talent and fostering entrepreneurship has solidified his reputation as a visionary leader.
A recipient of numerous accolades, Rajeev was recognized among the “30 Young and Dynamic Entrepreneurs to Watch in 2019” by Insight Success and awarded Excellence in Animation and VFX by Business Mint in 2020. His contributions were further honoured with the “Maharashtra Ratna Puruskar 2023” and an honorary doctorate from the American Council of Training and Development, NY, USA. In 2023, he was celebrated by Animation Xpress and Autodesk India under “AVGC 40 Under 40.” Adding to his growing list of achievements, he won the prestigious “40 Under 40 in VFX & Animation” at the Business Mint Awards. His stellar work on “PhoneBhooth” earned him the “Best VFX – Jury” award at the 13th Dada Saheb Phalke Film Festival in 2023, and in 2024, Entrepreneur India honoured him as the “Entrepreneur of the Year” in Media and Entertainment.
Beyond awards, Rajeev is a sought-after speaker and panelist, gracing esteemed platforms such as the JAGRAN Film Festival, Animation Xpress’ VFX and VAM Summit, IWMBuzz Kid’s Summit, and the VEGAS (Visual Effects Gaming and Animation Society) conference. As a visiting faculty at Indira Institute of Mass Communication and the University of Lucknow, he continues to inspire the next generation of media professionals. Rajeev Kumar (Rastogi) is not just a name but a movement shaping the future of VFX and animation with passion, precision, and unparalleled expertise.
