Ishu Munjal, Founder & CEO : HOM – House Of Manohar Group – Agro-Food Category

Ishu Munjal, the visionary Founder & CEO of HOM – House Of Manohar Group, is at the helm of a remarkable journey in the agro food industry. Armed with a B.Tech degree in Information Technology, Ishu Munjal has steered HOM towards becoming a trusted name known for stringent standards and eco-friendly practices.

HOM – House Of Manohar Group stands as a prominent agro food products manufacturing company boasting a diverse portfolio of over 40 SKUs. With a robust network covering distributors, retailers, wholesalers, and institutional customers throughout Northern India, some of their brands even hold the market monopoly. As part of their strategic expansion, the company is set to launch its products on their own Direct-to-Consumer (D2C) channel, website, Exclusive Brand Outlets (EBOs), and various marketplaces.

Ishu Munjal’s vision for HOM is deeply rooted in penetrating the rural market and adhering to the principles of the 4 A’s – Acceptability, Affordability, Availability, and Awareness. This involves removing hierarchies within the supply chain network of commodities to reach the rural Indian market effectively.

The trajectory of HOM – House of Manohar Group has been nothing short of extraordinary, guided by the leadership of Ishu Munjal. The company has diversified its product range extensively, including besan, chana dal, atta, poha, suji, maida, daliya, sattu, cattle feed, mustard oil, soya products, puffed rice, ramdana, roasted chana, seviyan, macaroni, pasta, and more. This diversification reflects their commitment to quality, innovation, and meeting the diverse needs of consumers.

The business model adopted by HOM revolves around brand building, deep rural market penetration, and the creation of multiple sub-global brands under the Manohar umbrella. The company focuses on establishing a solid sales network of Exclusive Brand Outlets (EBOs), understanding regional demands, and launching sub-brands with robust research and development.

HOM – House Of Manohar Group has also collaborated with underperforming factories, assisting them in improving, growing, and expanding pan-India. They have created a raw material supply vertical to factories as an additional revenue model, emphasizing standardized production and manufacturing of adulteration-free food products. The company works closely with these factories, deploying quality controllers to ensure top-notch product quality.

Furthermore, HOM promotes private labels and follows the 4 A’s strategy to increase sales: affordability, availability, acceptability, and awareness. Through this holistic approach, Ishu Munjal envisions HOM – House Of Manohar Group as a leading force in the agro food industry, contributing to the growth of rural markets while maintaining unwavering commitment to quality and excellence.

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Business Mint Bureau

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