There are designers, and then there are visionaries. Purushothaman K, Director – Creative at Social Beat, is undoubtedly the latter. With over 18 years of mastering creative strategy, UI/UX, design, and video production, he has consistently stayed ahead of the curve, shaping digital experiences that not only engage but also deliver solid business impact.
Recognized by Business Mint’s prestigious 50 Under 50 award in the Creative category, Purushothaman’s work is proof that creativity isn’t just about aesthetics. it’s about results. He started his career in offline media, but being an early adopter of digital trends, he pivoted seamlessly into the online space. Today, he leads a dynamic team at Social Beat, a leading digital marketing agency with a strong presence in Mumbai, Chennai, Delhi, and Bengaluru.
From real estate to banking, FMCG to e-commerce, and healthcare to B2B his influence stretches across industries. Brands like Practo, Dhani, Gamezy, Swiggy, ITC, Tata Housing, and Royal Sundaram have benefitted from his creative leadership. But what truly sets him apart is his ability to blend innovation with storytelling, ensuring that every campaign is more than just a design—it’s an experience.
Video has been the game-changer, and Purushothaman knows it. While the design is a visual delight on a static screen, the video takes storytelling to the next level. His team at Social Beat crafts visually compelling narratives that don’t just capture attention but leave a lasting impression. His dynamic approach keeps evolving, ensuring that brands stay ahead in an ever-changing digital ecosystem.
But creativity isn’t his only forte compassion is. Having lost his father to cancer at a young age, Purushothaman turned his grief into a mission. He founded ‘Styles n Smiles,’ an NGO that provides human hair wigs for cancer patients undergoing chemotherapy. His work has brought confidence and dignity to countless patients. And if that wasn’t enough, he’s also ventured into filmmaking. His short film Beauty, focused on women’s empowerment, boldly challenges societal taboos and has already begun sparking meaningful conversations since its release on February 4.
His journey with Social Beat is one of growth, resilience, and breaking barriers. Joining in its early days, he built the design team from scratch, transforming it into a powerhouse of creativity. He credits his co-founders, Suneil and Vikas, for their unwavering trust and mentorship, allowing him the creative freedom to explore, experiment, and excel.
Winning the Business Mint 50 Under 50 award is not just an accolade; it’s a testament to his relentless pursuit of excellence. Purushothaman K isn’t just a designer. He’s a storyteller, a leader, a visionary. And in the world of digital creativity, he’s just getting started.
