When Rushad Irani stepped into the corporate world, he wasn’t looking to merely fit in he was here to make a difference. Marketing, for him, was never just about selling; it was about storytelling, about making people feel, relate, and remember. Today, as the Brand Manager at Protean eGov Technologies Limited, his dedication, vision, and creativity have earned him a prestigious spot in Business Mint’s 30 Under 30, recognized as an Emerging Industry Expert in Marketing.
An MBA graduate from the Welingkar Institute of Management, Rushad’s career has been a masterclass in versatility. His journey has taken him across industries, each experience shaping his ability to craft compelling narratives that resonate. His stint at TikTok allowed him to dive deep into market strategy, decoding consumer behaviour, and learning how to scale content that truly connects. At InMobi, he played a pivotal role in the Glance 0-to-1 journey, wearing multiple hats in brand partnerships and creative strategy. Here, he mastered the art of merging innovation with execution, transforming disruptive ideas into real, unforgettable brand experiences.
Now, at Protean eGov Technologies Limited, Rushad leads with purpose. His role as a brand manager is not just about marketing it’s about impact. His initiatives, including enabling access to essential services like PAN and NPS, have touched millions of lives. But one of his most fulfilling projects was spearheading the ‘Apni Kahani Ka Hero’ campaign featuring the legendary Pankaj Tripathi. More than just an ad campaign, it was a movement, a heartfelt tribute to the resilience of the everyday Indian, urging them to take charge of their own destiny. Every step of the journey, from ideation to execution, reminded Rushad why he fell in love with marketing in the first place.
For Rushad, marketing is more than a profession it’s his passion. Great marketing, in his eyes, should feel personal, authentic, and conversational. It should be like sitting across a table, sharing a story that lingers long after the words have been spoken. Whether he’s brainstorming with his team, navigating a complex challenge, or watching a campaign come to life, he thrives on transforming ideas into action that matters.
Winning the 30 Under 30 award in the Marketing category by Business Mint is a testament to Rushad’s relentless pursuit of excellence. But for him, this isn’t a finish line it’s just the beginning. The future of marketing excites him. With technology and creativity merging in new and unpredictable ways, the possibilities are limitless. His goal? To keeps crafting purpose-driven campaigns, to build connections that matter, and to ensure that every story he tells leaves an indelible mark on the world.
Here’s to more stories, more connections, and a future where marketing becomes not just a business tool but a force for good. For Rushad Irani, the journey is just getting started.
