At 22, most are still figuring out life, but Sai Apuroop Gollu? He’s busy rewriting the rules of the skincare industry. As the Business Head and Director of Prismos Beauty, he didn’t just step into a family business he tore it down to its foundations and rebuilt it from scratch. A bold move? Absolutely. But if there’s one thing Apuroop knows, it’s that success doesn’t come to those who wait; it comes to those who create.
A graduate of the University of Westminster, Apuroop saw potential where others saw stagnation. Prismos Beauty needed more than a facelift; it needed a transformation. The packaging? Outdated. The formulations? Needed precision. The brand presence? Almost nonexistent. But where others might have hesitated, Apuroop strategized. His first move? A revolutionary packaging overhaul. He introduced a premium magnetic box a small but powerful statement that screamed sophistication and quality. It wasn’t just about looking good; it was about setting a new standard in an industry where first impressions are everything.
But he didn’t stop there. Apuroop understood that true skincare goes beyond aesthetics. He collaborated with dermatologists to formulate high-performance products tailored specifically for diverse Indian skin tones. And in a world where international brands dominate the shelves, he made a bold statement that Prismos Beauty would be proudly ‘Made in India.’ By sourcing the best manufacturing units across the country, he ensured that quality wasn’t just a promise; it was a guarantee.
Then came the brand identity revolution. Apuroop redesigned the logo, trademarked unique product names, and crafted a visual narrative that consumers couldn’t ignore. Within months, the brand was viral turning heads, winning hearts, and most importantly, gaining trust. But here’s where he played the masterstroke he didn’t just rely on market trends; he listened. He personally reached out to customers, understanding their skincare concerns, their desires, and their struggles. That insight led to an in-house tele-calling team, ensuring that every customer felt heard, valued, and a part of the Prismos Beauty family.
The results? Nothing short of extraordinary. In his first quarter as director, Apuroop drove a staggering 49.1% increase in sales an unheard-of feat in the competitive skincare industry. Within a year, multiple Prismos Beauty products became viral sensations, securing the brand’s place as a household name.
It’s no surprise that Apuroop’s brilliance didn’t go unnoticed. He was honoured with the prestigious ‘30 Under 30’ award in the Beauty Products category by Business Mint a testament to his relentless drive and unmatched vision. But for him, this is just the beginning. The next five years? He envisions Prismos Beauty not just as a brand but as a movement a revolution in skincare, a standard for innovation, and a beacon for aspiring entrepreneurs.
Sai Apuroop Gollu isn’t just making waves; he’s creating a tsunami of change in the beauty industry. And if his journey so far is any indication, this young entrepreneur is only getting started.
