Shahana Shaikh, Founder – Zesh Agency – Innovating Marketing Category

Shahana Shaikh, the esteemed Founder of Zesh Agency, epitomizes dynamic leadership and digital prowess in the realm of marketing. Armed with a Master of Business Administration in Entrepreneurship and Development, she has fortified her expertise through prestigious certifications from Accenture and Google, specializing in the ever-evolving landscape of digital marketing.

With a rich professional journey spanning over seven years, Shahana commenced her career as a content writer, gradually transitioning to graphic design before discovering her passion for digital marketing. Her innate ability to strategize for brands has led to remarkable achievements, including orchestrating a staggering 435% sales surge for an E-grocer and engineering a phenomenal 300% sales upswing for an Automobile brand. Shahana’s track record boasts of generating over 10,000 leads and garnering impressions exceeding 1 million across diverse industries.

Currently serving as the Founder of Zesh Agency and Digital Solutions Manager at 4 Marketing Technology Venture, Shahana spearheads initiatives to create cutting-edge platforms and services, empowering enterprises and governments globally. Her expertise extends beyond

conventional roles, as she has excelled as a freelancer specializing in Organic Marketing Solutions, providing strategic insights to clients for over three years.

Shahana’s educational background is equally impressive, with a Master of Business Administration from Symbiosis International University and a Bachelor of Science in Animation, Gaming, Video Graphics, and Special Effects from Bharati Vidyapeeth. Her quest for knowledge is reflected in her array of certifications, including Google Digital Garage, Accenture Digital Skills, and LinkedIn Learning.

Notable highlights of Shahana’s career include her association with esteemed personalities such as the ex-financial advisor to Dhirubhai Ambani, the ex-Head of Marketing India at TATA, and the ex-National Head of Marketing at Reliance. Her achievements have earned her recognition from Silicon India and a coveted invitation to the Funnel Growth Summit hosted by Rahul and Saurabh Bhatnagar.

Colleagues and industry peers alike commend Shahana’s brilliance in combining marketing acumen with consumer insights, innovation, and creativity. Abdul Khan, a colleague, lauds her strength in technology understanding and practical solutions in the digital space. Sriram Sankar, an entrepreneur, praises her for her straightforwardness, commitment, and reliability, qualities that are often rare to find in the industry.

Shahana Shaikh stands as a beacon of excellence in the marketing arena, continually pushing boundaries, and reshaping the global landscape with her visionary leadership and unwavering dedication to driving impactful marketing strategies.

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Business Mint Bureau

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