Abhishek Kumar, MCE Manager – Novo Nordisk India Pvt Ltd – Most Prominent Digital Marketer of the Year – 2023, Bengaluru



Abhishek Kumar is a seasoned digital marketing professional with an impressive track record in the industry. With his extensive experience, having worked with renowned companies such as IBM India and National Instruments, as well as ELLE Fashionwear, Coca-Cola, and Diageo India Pvt Ltd (known for their brands Johnnie Walker, Black Dog, and McDowell’s No.1), he has demonstrated his expertise in driving successful marketing campaigns and strategies for diverse businesses.

Currently, Abhishek is leading the Multi-Channel Engagement team at Novo Nordisk India Pvt Ltd, a prominent pharmaceutical company. In this role, he spearheads the development and execution of innovative marketing initiatives to engage with target audiences through various digital channels. His leadership and strategic acumen have proven instrumental in enhancing brand visibility and fostering customer engagement for Novo Nordisk.

One of the key attributes that set Abhishek apart is his unwavering commitment to continuous learning and self-improvement. He firmly believes in the mantra of “never stop learning” and recognizes the dynamic nature of digital marketing, which is constantly evolving. To stay ahead of the curve and remain competitive in the ever-changing landscape, Abhishek dedicates time and effort to keep himself abreast of the latest trends, emerging technologies, and shifts in consumer behaviour.

Embracing the data-driven approach to marketing, Abhishek ensures that all strategies and decisions are backed by comprehensive data analysis. By harnessing the power of data, he can gain valuable insights into consumer preferences, behaviours, and market trends, thus enabling him to tailor marketing efforts to precisely meet the needs and desires of the target audience. Furthermore, he emphasizes the importance of ROI orientation, meticulously measuring the success of marketing campaigns to optimize resource allocation and maximize returns for the company.

Abhishek’s academic background reflects his pursuit of excellence. He is an alumnus of two prestigious institutions: Symbiosis Pune and IIM Calcutta. These institutions have not only equipped him with a strong theoretical foundation but have also instilled in him the drive for continuous learning and innovation that he carries with him throughout his career.

Beyond his professional accomplishments, Abhishek is known for his collaborative and result-driven approach to teamwork. He values the diverse perspectives of his colleagues and fosters an environment that encourages creativity and open communication. Under his leadership, teams have thrived, and together, they have achieved remarkable milestones.

In conclusion, Abhishek Kumar is an exceptional digital marketing professional with a wealth of experience across top-tier organizations. His dedication to continuous learning, data-driven decision-making, and ROI orientation make him a valuable asset to any company. As he continues to lead the Multi-Channel Engagement team at Novo Nordisk India Pvt Ltd, his future endeavours are sure to be marked by innovation, success, and a profound impact on the digital marketing landscape.

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Business Mint Bureau

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